From May 15 to 18, 2016, the T.B. Fruit’s team attended the Juice Products Association (JPA) conference in Fort Myers, Florida, USA
The JPA is a trade association that represents the fruit and vegetable juice industry. The Association includes manufacturers, brokers, retailers, food testing laboratories and businesses engaged in the packaging and extracting of fruit/vegetable juices and beverages. 80% of US juice and fruit beverage manufacturers belong to this organization.
At the JPA conference, the T.B. Fruit’s team joined as a Diamond Partner, which offered the chance to participate in the conference’s sessions and events, and to demonstrate how a European company can be a decent competitor in the US juice market.
One of the key trends that were clearly visible throughout the JPA conference was the healthy diet and consumer interest in organic products. These emerging trends are consistent with T.B Fruit’s objectives and advantages, as the Company has undergone the relevant procedure and obtained USDA Organic and EU Organic certificates.
The Conference also became a platform to present T.B. Fruit’s products and announce the new office opening in Chicago. T.B. Fruit’s capacities as a leading apple concentrate manufacturer in Europe make it possible for the Group to explore the US market in future.
You can find more information about the Company’s events on T.B. Fruit’s social media profiles – Facebook та Instagram.
Background
T.B. Fruit is one of the European largest manufacturers of apple concentrate. Every 10th bottle of juice in the world is made from fruits and vegetables processed by the T.B. Fruit’s plants. Due to the high product quality, T.B. Fruit’s concentrated juices are used as ingredients of juice products in more than 40 countries.